Why Marketing Analytics Fails (and How to Do It Right)
Marketers spent almost $5 billion last year on tools to help them manage their marketing data — yet most organizations are still struggling to turn data into real insight. Successful analytics and reporting require investing in the right mix of technology and people. What’s the right investment mix for your organization?
After this session, you will be able to:
- Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
- Understand the essential roles needed in a healthy analytics practice
- Determine how to choose the right tools for data management and dashboards
- Discover what you need to do to advance to the next level of performance