Web Personalization: The Art of the Possible
Most websites are static, showing the same content to all visitors, regardless if the visitor is a first-time visitor, an existing customer, a partner or someone looking for a job.
Yet we invest in producing quality content, invest in digital marketing activities and brand awareness.
What if there’s a way to connect the experiences leveraging your marketing stack to provide the right content; use marketing activities as intent signals; and associate your brand with providing relevant in-time experiences.
After this webinar, you’ll be able to:
- Get started with simple website personalization that generates results
- Prioritize where to start and which content needs to be personalized
- Leverage your existing marketing stack and learn where to evolve
- Use a roadmap for web personalization from quick wins to automated experiences