Web Personalization: The Art of the Possible

September 9, 2019

Most websites are static, showing the same content to all visitors, regardless if the visitor is a first-time visitor, an existing customer, a partner or someone looking for a job.

Yet we invest in producing quality content, invest in digital marketing activities and brand awareness.

What if there’s a way to connect the experiences leveraging your marketing stack to provide the right content; use marketing activities as intent signals; and associate your brand with providing relevant in-time experiences.

After this webinar, you’ll be able to:

  • Get started with simple website personalization that generates results
  • Prioritize where to start and which content needs to be personalized
  • Leverage your existing marketing stack and learn where to evolve
  • Use a roadmap for web personalization from quick wins to automated experiences