The Secret to AdWords, Facebook, and Display ROI: Inbound Calls

February 28, 2018

Digital advertising has gone mobile, and it’s having a huge impact on how your consumers convert. Thanks to smartphones, digital advertising drove over 100 billion calls to US businesses last year. And those calls converted to customers 10x more than web leads. Yet amazingly, many marketers still aren’t optimizing their AdWords, Facebook, and display campaigns correctly to drive calls.

If you want to learn how to take the same data-driven approach to calls as you do clicks – from ad and landing page creative, to audience targeting, to analytics and optimization—join this live webinar from the call conversion experts at DialogTech. You’ll learn proven strategies to improve ROI and acquire more customers from AdWords, Facebook, and display campaigns.

At the end of this webinar, you know how to:

  • Create ad and landing page messaging to convert customers who want to call
  • Optimize AdWords, Facebook, and display campaigns to drive more calls and customers
  • Understand what data marketers should capture around calls and conversations to prove ROI
  • Retarget callers who didn’t convert with the right ad campaign at the right cost
  • Build lookalike campaigns to target new audiences likely to call
  • Implement cross-channel strategies to drive higher ROI from Facebook, search, and display
  • Replicate success stories and examples from leading brands driving calls from digital ads