Refresh Your Brand Without Relaunching Your Website
For most companies, the website is the most visible brand and communications asset and a key part of the sales and marketing funnel. In order to best leverage this asset, the marketer needs to keep website content updated and the brand innovative. The traditional approach has been the website relaunch that’s often exhaustive and counterproductive. Now, there’s a better way! Join Sarah Fruy of Pantheon as she teaches you how to iterate on your digital experience to keep your brand fresh and avoid costly website relaunches.
At the end of this webinar, you will be able to:
- Implement best practices for building a WebOps organization to keep your brand and content fresh
- Understand problems with a traditional website relaunch
- Drive growth with WebOps
- Increase collaboration for faster iteration of your digital experience