Personalization in the Age of Machine Learning
The dream of delivering customer experiences personalized to each individual is finally possible with machine learning. One-to-one personalization is proven to drive engagement and conversions, and 88% of marketers believe that their customers now expect personalized experiences.
But what if you are not a data scientist and aren’t ready to hire a cadre of consultants to help you implement personalization? Not a problem! With the right strategy, technology and framework, your team can learn and apply the principles of machine-learning personalization and AI technologies to deliver maximally relevant experiences to each customer and prospect.
After this webinar, you will be able to:
- Evaluate the effectiveness of your personalized campaigns – across your website, applications, email and other channels
- Build a framework for creating meaningful, personalized marketing campaigns (if you’re not doing it yet)
- Capture and combine deep behavioral data with your customer data to create enhanced customer profiles — the foundation for AI-based / machine-learning personalization
- Apply ideas and best practices from five real-world examples of personalization campaigns using AI/machine learning
- Use, adapt and implement machine-learning algorithms for better-personalized campaigns, so you can meet the goals of your business while staying on brand