Online + Offline: Tools & Techniques to Join Marketing Sources
The ability to tie up the full customer journey from online to offline behavior is key to understanding where you need to be focusing your marketing efforts, and making this connection requires using the right tools and advanced techniques while remaining compliant with privacy regulations.
During this webinar, we’ll explore the capabilities of Google Marketing Platform that will enable you to tie up CRM data and offline activity with your online marketing and gain a single version of the truth. Activating the insights gained from joining these online and offline elements to maximize value from your digital marketing activities will also be discussed.
Marketers who struggle with a lengthy or complex sales cycle involving offline touchpoints that can be tricky to attribute effectively should attend this webinar.
After this webinar, you’ll be able to:
- Join up online and offline sources to show the full customer journey
- Use the right tools to implement a seamless attribution process
- Activate learnings from joining sources and get the most from your marketing spend