Improving Integrated Marketing: View Events as Assets Instead of Expenses & Prove ROI
The average B2B organization spends 40% of its marketing budget on live events, but most marketers continue to struggle with proving the value of those events. Did you know that event technology, as part of the marketing tech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI? Join us while we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.
After this webinar, you’ll be able to:
- Pitch events as an important part of a holistic marketing strategy to leadership
- Run an integrated event marketing program and optimize it for success
- Understand what data to capture that uncovers attendee behavior at events