How (And Why) To Build An Audience Without Gated Content

June 26, 2018

It’s no secret that evolving consumer behavior impacts how B2B marketers generate and nurture leads, specifically disrupting the traditional value and purpose of gated content. As today’s buyers desire more frictionless experiences online, a shift away from gated content and lead forms and a sole, renewed focus on real-time conversations can boost sales pipelines.

Join Dave Gerhardt, VP of Marketing at Drift to hear how they experienced significant business growth by getting rid of gated content and form follow-ups and relying on conversations to pursue customers instead. Leveraging this real-world experience, Dave will share what steps you can take to expand your customer base without gated content.

At the end of this session, you’ll be able to:

  • Build and sustain an engaged audience without gated content
  • Leverage the appropriate channels to have focused, valuable customer conversations
  • Strategically spread your brand’s message as wide as possible to attract customers