Discover Open Marketing: What Every Modern Marketer Needs To Know

August 20, 2019

Things are better when they’re open. Roads, minds, restaurants – all better when open. Right? Well, so is marketing. But what does it mean for marketing to be open? As Forrest Gump would say, open is as open does.

Open helps different teams and departments share so that they can collaborate more easily and quickly; Open allows different tools to connect so that they can work together in concert; Open welcomes data from different sources and makes it actionable so that you can deliver better customer experiences.

Open marketing starts as a philosophy, but it really shines when put into practice. Join Katie Staveley, VP of Marketing at Mautic, as she shares a true story that shows how open marketing is within reach for every business.

After this webinar, you’ll be able to:

  • Get a clear definition – and see real life examples – of open marketing
  • Start imagining practical new ways your team and business can personalize your customer experience
  • Learn what capabilities modern marketers should expect – and demand – from their technology solutions