Digital + Offline Tactics: How to Increase Engagement with Direct Mail
Multi-channel online tactics are often the preferred choice for B2B marketing strategy in the digital age. But here’s the funny thing – in today’s digital age, offline channels such as direct mail drive more engagement than ever before, often bypassing standard online channels up to nine times higher than email, paid search or social media. So, what makes people respond to offline, tangible touch points more than to digital campaigns? This webinar will provide you with a fresh perspective on just how powerful direct mail can be in your multi-channel marketing, and share steps you can take to motivate your audience to convert and engage more than ever before.
After this session, you’ll be able to:
- Combine personalized, targeted direct mail with your current digital strategies
- Understand how direct mail generates higher response and engagement rates
- Learn the do’s and don’ts of creating impactful direct mail campaigns