Applying a UX Mindset to Your Next Website Redesign
As more and more users conduct daily interactions online, the need to have a functioning website is just not enough. Creating a seamless digital experience that meets rising customer expectations is challenging. A study from Forrester Research found a well-designed user interface could raise your website’s conversion rate by up to 200%, and a better UX design could yield conversion rates up to 400%. So, why aren’t companies investing in UX and how do you know what changes to make to drive impact? Theresa Kuske, Senior Digital Marketing Manager at Ergodyne will shed insight on these strategic decisions, sharing how the company conducted and executed a UX project before re-platforming and incorporated UX in their development process as a result, and explain how you can take similar steps to improve the appeal and value of your online presence.
At the end of this session, you’ll be able to:
- Present executive leadership with a compelling value proposition for investing in UX efforts
- Implement new UX strategies and processes that vastly improve the results of a website redesign
- Understand the engagement gaps of your user experiences online and how you can fix it to drive more impact