ABM Essentials: The Secrets of Personalization at Scale
As account-based marketing (ABM) becomes a core engagement strategy for many B2B marketers today, there is a strong need to take it to the next level and optimize processes that deliver tailored, influential messaging to prospects. During this webinar, Heidi Bullock, CMO of Engagio, will discuss how to develop ABM programs that establish lasting relationships and use personalization to create emotional, unique buying experiences throughout the customer lifecycle at scale.
At the end of this session, you’ll be able to:
- Generate opportunities and accelerate sales pipeline with a scalable ABM strategy
- Incorporate personalization into your marketing campaigns and create an authentic buying experience
- Develop relevant content that makes your brand, customer and thought leadership stories irresistible to buyers