5 Ways to Achieve Customer-Centric Email Marketing

October 2, 2019

Every data-driven marketer knows that evaluating email performance should go beyond the standard metrics of delivery, open, and click rates. But for many companies, capturing the impact that emails have on the entire customer journey is tedious and manual, let alone using those insights to optimize future email blasts.

So, how are cutting-edge companies achieving customer-centric email marketing and how can you execute similar efforts? Join industry-expert Kath Pay, Founder and CEO of Holistic Email Marketing as she shares how to effectively put the customer at the center of your email marketing strategies.

After this webinar, you’ll be able to:

  • Understand the state of customer-centric email marketing and the changes needed to keep pace with consumer behavior and habits
  • Apply five proven best practices that will help you deliver more impactful, data-driven emails
  • Drive deeper engagements and conversions with your email marketing campaigns