5 Signs You Are Ready For Marketing Automation
What is the difference between email marketing and marketing automation? What can we expect in the future from automation? And how do you know if your company is ready to make the switch? We all know how powerful and important email marketing is, but implementing marketing automation can dramatically increase the effectiveness of the email marketing strategy you already have in place.
After this session, you’ll be able to:
- Identify the three common stages of digital marketing maturity and strategize how to advance your program
- Use five key indicators to determine if you’ve outgrown your email service provider
- Develop an implementation plan to increase targeted messages sent to customers/prospects in significantly less time across multiple platforms