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September 26th, 2017 | 1:00pm – 2:00pm EDT

One-hour Personalization Marketing Webinar

Digital Summit Webinar Series

Join us for one of Digital Summit’s educational and informative webinars. You’ll get 45 minutes of expert advice, and a live Q&A where our subject matter expert will take questions from the audience. So grab a coffee, snack, or lunch, and learn something new in one hour to improve your marketing efforts.

Webinar Topic

Session Filters
  • September 26
  • 1:00 pm - 2:00 pm

The dream of delivering customer experiences personalized to each individual is finally possible with machine learning. One-to-one personalization is proven to drive engagement and conversions, and 88% of marketers believe that their customers now expect personalized experiences.

But what if you are not a data scientist and aren’t ready to hire a cadre of consultants to help you implement personalization? Not a problem! With the right strategy, technology and framework, your team can learn and apply the principles of machine-learning personalization and AI technologies to deliver maximally relevant experiences to each customer and prospect.

After this webinar, you will be able to:

  • Evaluate the effectiveness of your personalized campaigns - across your website, applications, email and other channels
  • Build a framework for creating meaningful, personalized marketing campaigns (if you're not doing it yet)
  • Capture and combine deep behavioral data with your customer data to create enhanced customer profiles -- the foundation for AI-based / machine-learning personalization
  • Apply ideas and best practices from five real-world examples of personalization campaigns using AI/machine learning
  • Use, adapt and implement machine-learning algorithms for better-personalized campaigns, so you can meet the goals of your business while staying on brand

Digital Summit Webinar
Topic: Personalization in The Age of Machine Learning
Speaker: Karl Wirth, Evergage, CEO and Co-Founder
September 26th, 2017 | 1:00PM – 2:00PM EDT

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