November 6, 2019 | 1:00pm – 2:00pm EST

Improving Integrated Marketing: View Events as Assets Instead of Expenses & Prove ROI

Digital Summit Webinar Series

Join us for one of Digital Summit’s educational and informative webinars. You’ll get 45 minutes of expert advice, and a live Q&A where our subject matter expert will take questions from the audience. So grab a coffee, snack, or lunch, and learn something new in one hour to improve your marketing efforts.

Webinar Topic

Session Filters
  • November 6
  • 1:00 pm - 2:00 pm

The average B2B organization spends 40% of its marketing budget on live events, but most marketers continue to struggle with proving the value of those events. Did you know that event technology, as part of the marketing tech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI? Join us while we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.

After this webinar, you’ll be able to:

  • Pitch events as an important part of a holistic marketing strategy to leadership
  • Run an integrated event marketing program and optimize it for success
  • Understand what data to capture that uncovers attendee behavior at events

Digital Summit Webinar
Topic: Improving Integrated Marketing: View Events as Assets Instead of Expenses & Prove ROI
Speaker: Myllisa Patterson, Senior Director of Event Cloud Marketing Campaigns at Cvent
November 6 at 1 pm EST

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