September 12, 2018 | 1:00pm – 2:00pm EST

How to Boost Marketing Effectiveness by Thinking Like a Product Company

Digital Summit Webinar Series

Join us for one of Digital Summit’s educational and informative webinars. You’ll get 45 minutes of expert advice, and a live Q&A where our subject matter expert will take questions from the audience. So grab a coffee, snack, or lunch, and learn something new in one hour to improve your marketing efforts.

Webinar Topic

Session Filters
  • September 12
  • 1:00 pm - 2:00 pm

Today’s marketers face challenges bigger than SEO, content strategy, or landing page design. They demand an entirely new strategic mindset that forms deeper connections with their audience and uncovers consumers’ hidden needs and intentions, and an understanding of how to organize their marketing team and initiatives to address these objectives.

Based on the problem-solving tactics of today’s most innovative product companies, this presentation will help you apply strategic thinking and implement short- and medium-term changes that’ll make every minute you spend on your digital marketing efforts exponentially more impactful for customers and prospects.

At the end of this session, you’ll be able to:

  • Identify what your audience truly wants from your brand and develop design solutions to meet them
  • Improve the customer journey by empathizing with your customers’ unspoken needs
  • Build a strategic roadmap to boost your marketing effectiveness across all channels

Digital Summit Webinar
Topic: How to Boost Marketing Effectiveness by Thinking Like a Product Company
Speakers: Billy Collins & Connor Mason, Principal at Punchkick
September 12 at 1 pm EST

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