August 14, 2019 | 1:00pm – 2:00pm EST

Why Marketing Analytics Fails (and How to Do It Right)

Digital Summit Webinar Series

Join us for one of Digital Summit’s educational and informative webinars. You’ll get 45 minutes of expert advice, and a live Q&A where our subject matter expert will take questions from the audience. So grab a coffee, snack, or lunch, and learn something new in one hour to improve your marketing efforts.

Webinar Topic

Session Filters
  • August 14
  • 1:00 pm - 2:00 pm

Marketers spent almost $5 billion last year on tools to help them manage their marketing data — yet most organizations are still struggling to turn data into real insight. Successful analytics and reporting require investing in the right mix of technology and people. What’s the right investment mix for your organization?

After this session, you will be able to:

  • Correctly identify your team’s current needs and objectives using the 4 Levels of Marketing Analytics Performance
  • Understand the essential roles needed in a healthy analytics practice
  • Determine how to choose the right tools for data management and dashboards
  • Discover what you need to do to advance to the next level of performance

Digital Summit Webinar
Topic: Why Marketing Analytics Fails (and How to Do It Right)
Speakers: Matt Hertig, CEO/CTO, Co-Founder at Alight Analytics
August 14 at 1 pm EST

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