May 14, 2020 | 1:00pm – 2:00pm EST

From In-Person to Digital: Tips for Shifting Your Event Strategy

Digital Summit Webinar Series

Join us for one of Digital Summit’s educational and informative webinars. You’ll get 45 minutes of expert advice, and a live Q&A where our subject matter expert will take questions from the audience. So grab a coffee, snack, or lunch, and learn something new in one hour to improve your marketing efforts.

Webinar Topic

Session Filters
  • May 14
  • 1:00 pm - 2:00 pm
With many organizations transitioning to remote and other distance work arrangements, it’s more important than ever to have reliable data for all members of your team to access from any location—quickly, easily, and securely. This webinar will provide insights into marketing teams’ increasing need for unified datamarts to gather, aggregate, and manage their many "sources of truth" for use in strategic campaign planning, analysis, and reporting.

During this webinar, you'll learn how:

  • Data unification platforms help marketing teams automate manual tasks, set up flows of information, and manage controls for quality, governed, and timely data
  • Team collaboration is enhanced when data and its associated processing, attributes, blending, and preparation is centralized vs. distributed
  • Marketing teams are building best-in-class martech stacks with sources and systems that are important to, and managed by, marketing (not an IT owned enterprise data warehouse)
  • Newly-distributed teams are using datamarts to manage their digital marketing efforts together while they’re apart by centralizing disparate data resources

Digital Summit Webinar
Topic: From In-Person to Digital: Tips for Shifting Your Event Strategy
Speaker: Caroline Hull, Head of Commercial Field Marketing and  at Shannon Taschereau, Senior Field Marketing Strategist at Adobe Experience Cloud

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Go to Digital Summit’s Adobe Connect Platform. Login here

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